terça-feira, 17 de maio de 2016

Publicidade dos anos 80 e aumento do cancro do pulmão

http://www.heraldscotland.com/News/14499022.Lung_cancer_rates_among_women_on_rise_due_to_80s_adverts/


Citando:
"Gregor McNie, Cancer Research UK’s senior public affairs manager in Scotland, said this reflected trends in the popularity of smoking. He said: “Male smoking peaked in the 1970s and started declining at that point. For women it was more in the 1980s.




“Also tobacco marketing focused more on women in the 1980s, targeting housewives.
“The lung cancer rates are a decade behind for women.”
If the figures are adjusted for age, incidence of cancer in general dropped by 3% for men but increased by 6% for women over the decade to 2014. "