https://www.washingtonpost.com/news/innovations/wp/2016/06/10/what-happens-when-your-search-engine-is-first-to-know-you-have-cancer/
Citando:
"The Microsoft researchers identified Web users who had recently searched for queries indicating they have pancreatic cancer, such as “I was told I have pancreatic cancer, what to expect,” and then looked back months earlier to examine patterns in the symptoms that the users searched for. This included phrases such as “dark or tarry stool,” “abdominal swelling,” “dark urine” and “yellowing skin.”
From this analysis they realized trends in the queries of users who were soon to be diagnosed with pancreatic cancer, identifying 5 to 15 percent of cases with low false-positive rates. The research was published in the Journal of Oncology Practice."